Building the Website You Deserve

Build a Website for Artists & CreativesThis week, Mark Hannon and I will begin teaching the class “Building Your Website, For Artists & Creatives.” The class costs $175/$135 for members and includes a year’s of web hosting.

Does that seem like a lot of money? I think it probably does. But consider this:

According the The Guardian, in “Selling Art Work Online and Reaching New Markets” one of the most critical aspects of selling artwork online is a having an up-to-date online presence.

“92% of art buyers said that the quality of the artwork image and the information presented on the website were the most important factors when buying art online.”

Paying for It in the Long Run

Web designers are happy to create a site for you, but they won’t train you to run it, update it, keep it fresh. And the initial design alone can cost hundreds of thousands of dollars. Websites require backups and updates that, if they aren’t completed, can break the site.

In order to keep your website up-to-date — with new artwork, events, or just wonderful blog posts about your latest project — the best course of action for an artist on a budget is to learn to create and maintain a website yourself.

You can do that this March. Classes start this Thursday and we have a few slots left. Come and join us. You will be glad you did.

–Elizabeth Howard

This class is currently closed. If you would like to see this class offered again, please contact us and let us know! Thanks!

Should I Build My Artist’s Website?

If you are an artist or creative person without a website or social media presence, here’s a sad truth:

You are missing out on the bulk of business exposure opportunities.

However, if you want to reach your customers and art lovers and really sell your work, it’s time to come to terms with the reality that most people are spending more and more time online.

Do I really Need a Website?

Yes. A website is a your online home and gallery. It’s where you get to reach out to the world, share your work, and tell them who you are.

It’s often the first place (and hopefully not the last!) that people will interact with you and your art.

If you think about it, this is AMAZING! In the past, artists and their followers could only meet people in person! Now, you have the chance to extend your reach to any corner of the world, to virtually anyone with internet access.

The website is your launchpad to marketing yourself. Do you feel intimidated by the idea of “marketing” yourself? That’s normal.

Just think of a website as a (practically free, beautiful, ever-customized!) listing in the yellow pages. If you don’t have one, how will people find you??

Why Learn to Design a Website Myself?

If you hire a designer create a site for you, that’s great! They will love you for it! Most designers will create professional, beautiful sites that you will be proud of.

However…

Here are the THREE Cs of why learning to design it yourself may be better for an artists or creatives right now:

  • Creative Control – It isn’t always easy to express to another designer what you are seeing in your mind. Your website expresses the ‘YOU’ brand. It says what you want it say and looks the way you want it to. Doing it yourself gives you that control.
  • Cost – Over time the cost of changes to a site definitely add up. You don’t have to pay yourself anything to change an image, add a page, or post a blog update once you know how to do it yourself.
  • Continuing Education – There is nothing better than expanding your skillsets and learning more in life!

If you are ready to get serious, then..

Take This Class

If you don’t have a website, you can sign up now for the Coastal Arts Guild of CT’s 4-week course “Building a Website for Artists and Creatives.”

Building a Website

Build a Website for Artists & Creatives

The course — co-taught by designer Mark Hannon and content and social media specialist Elizabeth Howard– will give you opportunity to create your OWN HOME online.

This class is currently closed. If you would like to see this class offered again, please contact us and let us know! Thanks!