This week, Mark Hannon and I will begin teaching the class “Building Your Website, For Artists & Creatives.” The class costs $175/$135 for members and includes a year’s of web hosting.
Does that seem like a lot of money? I think it probably does. But consider this:
According the The Guardian, in “Selling Art Work Online and Reaching New Markets” one of the most critical aspects of selling artwork online is a having an up-to-date online presence.
“92% of art buyers said that the quality of the artwork image and the information presented on the website were the most important factors when buying art online.”
Paying for It in the Long Run
Web designers are happy to create a site for you, but they won’t train you to run it, update it, keep it fresh. And the initial design alone can cost hundreds of thousands of dollars. Websites require backups and updates that, if they aren’t completed, can break the site.
In order to keep your website up-to-date — with new artwork, events, or just wonderful blog posts about your latest project — the best course of action for an artist on a budget is to learn to create and maintain a website yourself.
You can do that this March. Classes start this Thursday and we have a few slots left. Come and join us. You will be glad you did.