What an Artist’s Reputation is Built on

You have an idea of who you are as an artist. But how do others think of you and your work?

Your reputation, according to Professional Artist magazine, “is what is generally said or believed by others about the character of a person.”

As such, reputation can be accurate or inaccurate, and it can be manipulated. In fact, there is a whole industry geared toward managing the reputations of celebrities, performers and politicians, employing publicists to do this on their behalf.

Artists can develop their reputation in six ways, including using quality materials, presenting oneself professionally, and being pleasant, honest and approachable.

Brand Quote BesosThink of some of the business people your refer friends and colleagues to. Why do you refer them?

What are the qualities those business owners have that you admire?


Members of the Coastal Arts Guild of CT have access to Professional Artist Magazine. That’s just another excellent resource we provide to help build your reputation! Join now!